A Passion for Pita Bread
When the Saleh family immigrated to the United States in the 1970s to escape civil war and to pursue educational opportunities, they brought with them their passion for bread and, most importantly, their mother’s recipes.With help from an uncle, a converted pizza oven, and space rented from a Raleigh strip mall, the brothers opened Neomonde Baking Company in 1977. They decided to honor their new country by naming the business “New World.” Their goal: To make bread just like their mother.
Starting with just a few types of bread, Neomonde began landing wholesale customers like The Irregardless Cafe and Harmony Farms. As the Raleigh area grew, so did Neomonde’s customer list and product offerings. In the early 1980s, the storefront space was swapped for a freestanding facility on Beryl Road in Raleigh.